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	<title>Kyle J. Brazil</title>
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	<link>http://kylejbrazil.com</link>
	<description>Businessman &#38; Technologist</description>
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		<title>Kyle J. Brazil</title>
		<link>http://kylejbrazil.com</link>
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		<title>The Rebirth of American Democracy</title>
		<link>http://kylejbrazil.com/2012/01/22/the-rebirth-of-american-democracy/</link>
		<comments>http://kylejbrazil.com/2012/01/22/the-rebirth-of-american-democracy/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 19:30:15 +0000</pubDate>
		<dc:creator>Kyle Brazil</dc:creator>
				<category><![CDATA[UNBOXED]]></category>

		<guid isPermaLink="false">http://kylejbrazil.com/?p=1023</guid>
		<description><![CDATA[&#8220;This was the week that government realized that the internet matters. This was also the week that the internet realized that government matters too.&#8221; -Chris McCann of StartupDigest in response to the progress made on SOPA/PIPA. He is absolutely right. The United States government should have seen this coming from a mile away. Maybe they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kylejbrazil.com&amp;blog=7062425&amp;post=1023&amp;subd=kjbrazil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<blockquote><p>&#8220;This was the week that government realized that the internet matters. This was also the week that the internet realized that government matters too.&#8221;</p>
<p>-<a title="Chris McCann" href="http://twitter.com/mccannatron" target="_blank">Chris McCann</a> of <a title="StartupDigest" href="http://startupdigest.com" target="_blank">StartupDigest</a> in response to the progress made on SOPA/PIPA.</p></blockquote>
<p>He is absolutely right. The United States government should have seen this coming from a mile away. Maybe they just forgot to keep up with the current events of 2011. (Entirely possible.) If you disrupt something that people feel very passionate about then they will use their semi-newfound tools of online organization to rise up.</p>
<p>The same day <a title="Fight For The Future" href="http://fightforthefuture.org/" target="_blank">Fight For the Future</a> posted these stats:</p>
<p><a href="http://kjbrazil.files.wordpress.com/2012/01/sopa1.jpeg"><img class="aligncenter size-large wp-image-1027" title="SOPA" src="http://kjbrazil.files.wordpress.com/2012/01/sopa1.jpeg?w=345&#038;h=1024" alt="" width="345" height="1024" /></a></p>
<p>Simply phenomenal.</p>
<p>Where were these people the past couple of years? Think of what we could have done as a collective society for health care, financial, and climate legislation had we been this vocal.</p>
<p>Glad to finally see Americans participating in democracy again. This truly shows that we <em>do</em> have a voice and it <em>does</em> matter. We just have to be loud enough.</p>
<p>Two of my favorite startups are <a title="Votizen" href="http://www.votizen.com" target="_blank">Votizen</a> and <a title="TwoSides" href="http://www.twosides.co/" target="_blank">TwoSides</a>. The former offers a great way to endorse and connect with our leaders online while the latter provides an amazing platform for constructive debate. 2012 should be a great year for both of these sites.</p>
<p>Now is not the time to rest on our laurels but instead kick things in to overdrive. The voice of the people is a force to be reckoned with, no reason to stop now.</p>
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			<media:title type="html">SOPA</media:title>
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		<title>Focus on the Experience</title>
		<link>http://kylejbrazil.com/2011/11/01/focus-on-the-experience/</link>
		<comments>http://kylejbrazil.com/2011/11/01/focus-on-the-experience/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 05:21:52 +0000</pubDate>
		<dc:creator>Kyle Brazil</dc:creator>
				<category><![CDATA[UNBOXED]]></category>

		<guid isPermaLink="false">http://kylejbrazil.com/?p=931</guid>
		<description><![CDATA[Why is iOS better than Android? Why is Disneyland better than Universal Studios? Why is Target better than Walmart? Why is Vegas better than Atlantic City? Focus on the experience and consumers will flock to you. Filed under: UNBOXED<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kylejbrazil.com&amp;blog=7062425&amp;post=931&amp;subd=kjbrazil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Why is iOS better than Android?</p>
<p>Why is Disneyland better than Universal Studios?</p>
<p>Why is Target better than Walmart?</p>
<p>Why is Vegas better than Atlantic City?</p>
<p>Focus on the experience and consumers will flock to you.</p>
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		<title>Why I Run</title>
		<link>http://kylejbrazil.com/2011/08/05/why-i-run/</link>
		<comments>http://kylejbrazil.com/2011/08/05/why-i-run/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 19:58:17 +0000</pubDate>
		<dc:creator>Kyle Brazil</dc:creator>
				<category><![CDATA[UNBOXED]]></category>

		<guid isPermaLink="false">http://kylejbrazil.com/?p=900</guid>
		<description><![CDATA[Runners are a rare breed. We get up early, endure extreme temperatures, and pound our feet into the ground for miles on end&#8230; all at our own choosing. Almost all of us are asked, on a pretty consistent basis, what our reasoning is. Each person has their own motivations so I thought I would share [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kylejbrazil.com&amp;blog=7062425&amp;post=900&amp;subd=kjbrazil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><a href="http://www.thesfmarathon.com"><img class="aligncenter size-medium wp-image-902" title="Worth the Hurt" src="http://kjbrazil.files.wordpress.com/2011/08/205932_10150259657467721_159924542720_7898117_6442959_n.jpg?w=200&#038;h=300" alt="" width="200" height="300" /></a></p>
<p>Runners are a rare breed. We get up early, endure extreme temperatures, and pound our feet into the ground for miles on end&#8230; all at our own choosing. Almost all of us are asked, on a pretty consistent basis, what our reasoning is. Each person has their own motivations so I thought I would share mine.</p>
<p><strong>Living takes on new meaning</strong></p>
<p>Anyone who has had a near-death experience will tell you that after that moment they began to see life in a whole new light. Colors are more vibrant, moods perk up, relationships get stronger, and the entire cosmic universe somehow seems to make sense. They realize that the purpose of life is simply to <em>live</em>. Nothing more, nothing less. Since the alternative doesn&#8217;t sound too pleasurable you learn to embrace every second you have as a human being, no matter how short or insignificant it may seem in the grand scheme of time.</p>
<p>I, like most runners, can tell you that I have had a near-death experience. It is called pushing yourself to the limit. It is reaching the point where you feel as if one more step could tip you over the edge. Your lungs are about to collapse, legs cripple from beneath you, and all of your bodily organs give up in a collective mutiny. None of that is actually going happen, of course, but at the time you don&#8217;t know that. And that is the beauty.</p>
<p>Minutes after stopping I am able to regain my breath, have a sip of water, and realize that everything is going to be alright. No, it is going to be better. I have been awakened.</p>
<p><strong>Unprecedented serenity</strong></p>
<p>We all live fast paced lives. It&#8217;s often hard to find the time to simply stop and focus. Even though I&#8217;m a plugged-in, realtime, next new thing type of guy, I value time for mindfulness. When our brains are allowed to concentrate for longer durations they develop more robust concepts. Ideas begin to bubble. Critical analysis takes place. Running provides this for me.</p>
<p>At the onset of each run my body does a systems check: Breathing okay? Heart rate? Any pains? Alight, lets get going. From that point on my mind is allowed to run wild. My neurons are firing, looking for a topic to concentrate on. Could be that issue at work that I&#8217;d like to crack. Sometimes it is my relationships. Or world issues, my next blog post, you name it.</p>
<p>Meanwhile I&#8217;m on running cruise control. One foot in front of the other, pacing through each mile. System checks keeps happening, rerouting takes place, goals are reevaluated (hopefully upward).</p>
<p>By the time I stop I feel refreshed and wholesome. Problems were resolved, concepts were developed, and my body pushed to its limits.</p>
<p><strong>Oh, the places I see</strong></p>
<p>I&#8217;m an adventurer at heart. I&#8217;m endlessly exploring, wanting to discover new things. This happens online, around my town, and out in the wide blue yonder.</p>
<p>I&#8217;ve had the pleasure of running races in some of the most beautiful locations known to man: along the pristine Monterey Bay, through towering redwoods in Big Sur, and across the Golden Gate Bridge, just to name a few.</p>
<p>But that doesn&#8217;t mean that my everyday runs around town aren&#8217;t just as exciting. Each neighborhood I go through exposes me to different cultures, landmarks, smells, and sounds. Each time I lace up my running shoes I make it a point to get myself lost and go somewhere I&#8217;ve never been.</p>
<p>Since my time in a given location is always very brief I have to soak in as much as possible. My jaunts can expose me to the very affluent and the very poor in only a matter of minutes. I hear snippets of great conversations, find hidden gems, and generally get a perspective of the world that I could never get any other way.</p>
<p>Simply put, running makes me a better person. Because of it I am stronger physically, mentally, and emotionally. It is an integral part of my life that I cannot believe I ever lived without.</p>
<p>So tell me, why do <em>you</em> run?</p>
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			<media:title type="html">Worth the Hurt</media:title>
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		<item>
		<title>There&#8217;s Nothing Wrong with Seeking Fame</title>
		<link>http://kylejbrazil.com/2011/07/27/theres-nothing-wrong-with-seeking-fame/</link>
		<comments>http://kylejbrazil.com/2011/07/27/theres-nothing-wrong-with-seeking-fame/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 14:37:19 +0000</pubDate>
		<dc:creator>Kyle Brazil</dc:creator>
				<category><![CDATA[UNBOXED]]></category>

		<guid isPermaLink="false">http://kylejbrazil.com/?p=891</guid>
		<description><![CDATA[Celebrity status is often mired with controversy. People who live in the limelight often crumble under the pressures of all that entails being a high-profile individual. We&#8217;ve seen it from musicians, actors, writers, and artists, just to name a few. A good portion of famous people often say that the lifestyle is not something they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kylejbrazil.com&amp;blog=7062425&amp;post=891&amp;subd=kjbrazil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img">
<div class="wp-caption aligncenter" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:Beckenbauer_Pressefotografen2.jpg"><img title="German retired soccer-pro Franz Beckenbauer in..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/7/7e/Beckenbauer_Pressefotografen2.jpg/300px-Beckenbauer_Pressefotografen2.jpg" alt="German retired soccer-pro Franz Beckenbauer in..." width="300" height="169" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p>Celebrity status is often mired with controversy. People who live in the limelight often crumble under the pressures of all that entails being a high-profile individual. We&#8217;ve seen it from musicians, actors, writers, and artists, just to name a few.</p>
<p>A good portion of famous people often say that the lifestyle is not something they ever wanted, they just cared about being who they are. Singers will say they &#8220;just wanted to sing&#8221; and actors &#8220;just want to act.&#8221;</p>
<p>But those are lies.</p>
<p>People who make a living from singing want to sing <em>and</em> have people hear them. If they simply enjoyed rattling their vocal cords then surely the shower would suffice. What they really want is to display their singing ability to the world. They want to be famous. And there&#8217;s nothing wrong with that.</p>
<p>The social web has all but  eliminated the barriers to entry for publication. It is now much easier to reach large audiences in a very short period of time. Bloggers, YouTubers, and Twitterers do it everyday but they seem well aware of the consequences.</p>
<p>Someone who writes a controversial blog post knows that they might amass an onslaught of hateful comments directed toward their content or themselves. Then again, they might also end up on CNN.</p>
<p>Someone who lands a huge movie deal will most likely be given a paycheck with more zeros than they can count. They&#8217;ll also begin to lead an extravagant, demanding, and stressful lifestyle.</p>
<p>Anyone who creates content in a public manner makes a conscience decision to be on display. For many people this is a dream come true.</p>
<p>Do not be ashamed of wanting the attention of others, it&#8217;s the nature of who we are. Simply be ready for all that may come your way.</p>
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			<media:title type="html">German retired soccer-pro Franz Beckenbauer in...</media:title>
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		<title>Google is Poised to Fail</title>
		<link>http://kylejbrazil.com/2011/07/07/google-is-poised-to-fail/</link>
		<comments>http://kylejbrazil.com/2011/07/07/google-is-poised-to-fail/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 05:10:50 +0000</pubDate>
		<dc:creator>Kyle Brazil</dc:creator>
				<category><![CDATA[UNBOXED]]></category>

		<guid isPermaLink="false">http://kylejbrazil.com/?p=880</guid>
		<description><![CDATA[This is the end. A company that I have loved and respected for so long has officially began their decline. Much has been said about Google+ and its many virtues, most of which I agree with. It&#8217;s beautiful, fun, and quite intuitive. What I don&#8217;t align myself with is the thought that Google finally &#8220;gets&#8221; social. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kylejbrazil.com&amp;blog=7062425&amp;post=880&amp;subd=kjbrazil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://kjbrazil.files.wordpress.com/2011/07/screen-shot-2011-07-05-at-10-01-17-pm.png"><img class="aligncenter size-medium wp-image-881" title="Google+ Fail" src="http://kjbrazil.files.wordpress.com/2011/07/screen-shot-2011-07-05-at-10-01-17-pm.png?w=214&#038;h=300" alt="" width="214" height="300" /></a></p>
<p>This is the end. A company that I have loved and respected for so long has officially began their decline.</p>
<p>Much has been said about Google+ and its many virtues, most of which I agree with. It&#8217;s beautiful, fun, and quite intuitive. What I don&#8217;t align myself with is the thought that Google finally &#8220;gets&#8221; social. They don&#8217;t. They copied social and made it prettier.</p>
<p>The super early adopters and tech elite are loving it for one reason: they&#8217;re still the only ones on it. It&#8217;s a Facebook clone sans your Mom and high school friends. What&#8217;s not to love about that?</p>
<p>Google&#8217;s biggest problem is that they forgot what their company does: search. Look the top of the page. There&#8217;s something missing and it is called a search bar. Maybe they&#8217;re hoping you&#8217;re using Chrome and don&#8217;t need one (which may be true for most of the users now) but that&#8217;s a pretty big bet.</p>
<p><a href="http://kjbrazil.files.wordpress.com/2011/07/screen-shot-2011-07-07-at-9-47-03-pm.png"><img class="aligncenter size-medium wp-image-882" title="Google+ Fail 2" src="http://kjbrazil.files.wordpress.com/2011/07/screen-shot-2011-07-07-at-9-47-03-pm.png?w=300&#038;h=73" alt="" width="300" height="73" /></a></p>
<p>When a company begins to drift away from their core competencies it spells disaster. Sure, Google has a hand in just about everything these days but almost all of them can be traced back to search and ad revenue. This should be an easy line to draw with Plus but somehow it&#8217;s missing. Tacking it on later, a likely scenario, shows they&#8217;ve lost their focus.</p>
<p>One really cool feature I thought I would enjoy is Sparks. It&#8217;s basically Google Alerts but in a feed. Pretty handy. Unfortunately, they dropped the ball again on search. Sparks is supposed to help bring up stories about topics you&#8217;re interested in so I created one for running. For days now I have not seen a single link to anything about the sport of running. Clearly it doesn&#8217;t know how to search in context. Pretty sad for the leader in search.</p>
<p>If I had Google stock I&#8217;d sell it right about now. It&#8217;s all downhill from here.</p>
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		<title>Ambonet Needs to Stop Scamming Small Businesses</title>
		<link>http://kylejbrazil.com/2011/03/17/ambonet-needs-to-stop-scamming-small-businesses/</link>
		<comments>http://kylejbrazil.com/2011/03/17/ambonet-needs-to-stop-scamming-small-businesses/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 05:46:26 +0000</pubDate>
		<dc:creator>Kyle Brazil</dc:creator>
				<category><![CDATA[UNBOXED]]></category>

		<guid isPermaLink="false">http://kylejbrazil.com/?p=817</guid>
		<description><![CDATA[A little over a year ago, while in between jobs, I was running my parent&#8217;s small town gym. One day I received a call from the phone company trying to hawk some online advertising and web hosting bundle. After reiterating my reasoning for not wanting the services I was told that was fine but that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kylejbrazil.com&amp;blog=7062425&amp;post=817&amp;subd=kjbrazil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<div class="wp-caption aligncenter" style="width: 250px"><a href="http://www.flickr.com/photos/36567853@N00/886740050"><img title="Stolen moneys" src="http://farm2.static.flickr.com/1031/886740050_b772debc97_m.jpg" alt="Stolen moneys" width="240" height="180" /></a><p class="wp-caption-text">Image by K@ja via Flickr</p></div>
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<p>A little over a year ago, while in between jobs, I was running my parent&#8217;s small town gym. One day I received a call from the phone company trying to hawk some online advertising and web hosting bundle. After reiterating my reasoning for not wanting the services I was told that was fine but that they would like to update their directory information. Okay, I can along with that. The next five minutes were consumed with me speaking our business info into the phone after each harmless question. That seemed to be the end of it.</p>
<p>The major problem with all of this is that the call was not from anyone with the phone company. And my answers to those questions were not so harmless. The call was actually from a company called <a title="Ambonet" href="http://ambonet.com/">Ambonet</a>. They were recording my info to set me up for a scam. Unbeknownst to me, they were about to start charging our business $29.95 per month right on the phone bill. (I&#8217;m still not sure how this is possible so AT&amp;T must have something to do with it.)</p>
<p>Ambonet is, apparently, a tacky web hosting company &#8220;where anyone can create their own web presence without having to be a web &#8216;master.&#8217;&#8221; Besides that there isn&#8217;t much substance on the site. Just a bunch of generalized statements that would sound appealing to someone not very familiar with the web. To no surprise, their &#8220;Free Demo&#8221; link is broken. Basically, it&#8217;s a front. I&#8217;d like to speak with one person who actually utilizes their services.</p>
<p>When I learned of the charges I was livid. I immediately called the number listed on the bill. After one ring I was told that all operators were busy but my call would be answered soon. To my amazement, it actually was. Within seconds the guy could grasp how hot I was about the issue and, almost as a reflex, said, &#8220;Would you like to hear a recording of you confirming the purchase?&#8221; Of course I would. My jaw dropped when I heard what played. Yup, it was the recording of me reciting the business info.</p>
<p>Here&#8217;s where the major part of the scam comes in. The entire beginning and end of the call was completely falsified. It began with something along the lines of &#8220;Thank you for deciding to purchase web hosting through Ambonet. Please recite your billing information after each question.&#8221; The conclusion was &#8220;Thank for your purchase. The charges will be added to your phone bill.&#8221; Unfortunately, that&#8217;s not what was originally played to me. How do I know? Because at the time I was personally designing the site for the business and had already bought the domain and hosting. Also, I would never buy web hosting from some random person calling our office in the middle of the day.</p>
<p>They quickly cancelled our service but refused to refund any previously collected funds.</p>
<p>Now, I am a smart, tech savvy guy yet I still got duped. Had I been the one paying the phone bill I would have caught it sooner. But how many thousands of other small businesses are they doing this to? How many innocent mom and pop stores are being slapped with this charge? They&#8217;re being fed lines about what this company will do for their web presence without actually understanding exactly what is going on. Before they know it they&#8217;re being suckered out of thirty bucks a month for no good reason.</p>
<p>It&#8217;s time for Ambonet to stop abusing consumers and small businesses. A quick Google search shows a few negative mentions on some forums and a huge F grade from the <a title="BBB" href="http://www.bbb.org/eastern-michigan/business-reviews/product-sales-general/ambonet-in-birmingham-mi-90005114/">Better Business Bureau</a>. But that is not enough. They need to be continually reported to the attorneys general of every state where the charges have occurred. The <a title="NAAG" href="http://www.naag.org/">National Association of Attorneys General</a> website provides a nice map with links to the corresponding state sites. If you, or anyone you know, has been scammed by this company than please report them.</p>
<p>Companies like this give business a bad name.</p>
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		<georss:point>36.595917 -121.880118</georss:point>
		<geo:lat>36.595917</geo:lat>
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			<media:title type="html">Stolen moneys</media:title>
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		<title>My Apologies to Rdio</title>
		<link>http://kylejbrazil.com/2011/03/14/my-apologies-to-rdio/</link>
		<comments>http://kylejbrazil.com/2011/03/14/my-apologies-to-rdio/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 20:20:37 +0000</pubDate>
		<dc:creator>Kyle Brazil</dc:creator>
				<category><![CDATA[UNBOXED]]></category>

		<guid isPermaLink="false">http://kylejbrazil.com/?p=808</guid>
		<description><![CDATA[A few months ago I wrote a post about why I thought it was taking Apple so long to launch streaming music. I chalked it up to perfection. Of the startups who had launched with the offering I noted that they were pretty unimpressive. At the time I was using MOG and said, &#8220;The web [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kylejbrazil.com&amp;blog=7062425&amp;post=808&amp;subd=kjbrazil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img">
<div class="wp-caption aligncenter" style="width: 240px"><a href="http://en.wikipedia.org/wiki/File:Rdiologo.png"><img title="Rdio" src="http://upload.wikimedia.org/wikipedia/en/4/42/Rdiologo.png" alt="Rdio" width="230" height="165" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
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<p>A few months ago I wrote a post about why I thought it was taking <a title="Why is Apple Taking so Long to Launch Streaming Music?" href="http://kylejbrazil.com/2010/11/17/why-is-apple-taking-so-long-to-launch-streaming-music/">Apple so long to launch streaming music</a>. I chalked it up to perfection. Of the startups who had launched with the offering I noted that they were pretty unimpressive. At the time I was using <a title="MOG" href="http://www.mog.com">MOG</a> and said, &#8220;The web experience is sloppy, at best, and the iPhone app is sub-par. This is not just true of MOG but also of other similar services as well.&#8221;</p>
<p>I was wrong. Perfection is no longer an excuse because one company has done it right. That would be <a title="Rdio" href="http://www.rdio.com">Rdio</a>.</p>
<p>Fed up with the inadequacies of MOG I decided to give the seven day trial of Rdio a shot. Within two minutes I was sold on its superiority. It is everything I had wanted: super fast search and play, beautiful iPhone and web experience, and creates great artist based radio stations. There is a simple but functional social layer for music discovery. Playlists are easy to create and sync with your mobile device. There is even the ability to shuffle songs.</p>
<p>Since signing up things have only improved. The iPhone app was revamped, they released an app for Roku, integration with Sonos, and now a genuine Mac app that bests iTunes. All of this for the same $9.99 price I was paying before.</p>
<p>So, Rdio, I am sorry I put you on the same level as MOG. You are a cut above. You provide everything I could ask for in a streaming music service. Even if Apple finally launches their own subscription model I will be sticking around as a loyal user for quite some time.</p>
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		<slash:comments>0</slash:comments>
		<georss:point>36.595917 -121.880118</georss:point>
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		<geo:long>-121.880118</geo:long>
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			<media:title type="html">Brazilian</media:title>
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		<media:content url="http://upload.wikimedia.org/wikipedia/en/4/42/Rdiologo.png" medium="image">
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		<title>A Radical New Way to Save Journalism</title>
		<link>http://kylejbrazil.com/2011/02/22/a-radical-new-way-to-save-journalism/</link>
		<comments>http://kylejbrazil.com/2011/02/22/a-radical-new-way-to-save-journalism/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 00:00:31 +0000</pubDate>
		<dc:creator>Kyle Brazil</dc:creator>
				<category><![CDATA[UNBOXED]]></category>

		<guid isPermaLink="false">http://kylejbrazil.com/?p=795</guid>
		<description><![CDATA[Up until this point I have remained pretty mum on the issue of journalism on the web. That is simply not where my expertise lies. I know what I like to read when it comes to news: the tech blog usual suspects, The New York Times, and The Economist, combined with interesting finds from Twitter [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kylejbrazil.com&amp;blog=7062425&amp;post=795&amp;subd=kjbrazil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Up until this point I have remained pretty mum on the issue of journalism on the web. That is simply not where my expertise lies. I know what I like to read when it comes to news: the tech blog usual suspects, The New York Times, and The Economist, combined with interesting finds from Twitter and Facebook. Beyond that, I have no other formal education in the subject but do have my opinions about what quality journalism is.</p>
<p>After reading <a title="Samuel Axon" href="http://twitter.com/#!/samuelaxon">Samuel Axon&#8217;s</a> <a title="Former Engadget and Mashable Editor: “Web Journalism Is a Joke”" href="http://samuelaxon.tumblr.com/post/3419689881/former-engadget-and-mashable-editor-web-journalism-is">post</a> about &#8220;new media&#8221; I agree with him that it is not real journalism. It is writing, sure. It is news (to some). But I don&#8217;t think it contains the hard thought, investigative, and informative reporting we regard as journalism. He also, rightly, points out that good reporting is not published quickly but takes time to put together. There is a <a title="Why Isn't Wall Street in Jail?" href="http://www.rollingstone.com/politics/news/why-isnt-wall-street-in-jail-20110216?page=1">phenomenal piece</a> in the most recent Rolling Stone about why Wall Street is not in jail. Surely it took lots of hard work to craft.</p>
<p>There is a good chunk of my day consumed with ingesting this new media type of information and there is nothing wrong with that. But it seems to be a slap in the face for most journalist.</p>
<p>They entered their field because they wanted to expose the truth. They wanted to break stories nobody else was (no, not <a title="The Daily Memo" href="http://nymag.com/daily/intel/2011/02/daily_editor_rallies_the_troop.html">the oldest dog in America</a>). They wanted to bring attention to issues that really mattered. They wanted to change the world.</p>
<p>Journalism on the web is simply not set up for that.</p>
<p>The web has become a vital source of information for most people. It is also a way for media firms to make money. Like Axon points out, there is no harm in that. Just call it what it is.</p>
<p>When newspapers were only in print they made their cash from classifieds, advertising, and subscriptions. When they moved online they needed a way to sustain the money making. Craigslist stole one part of their business so they turned to&#8230; advertising and subscriptions. The innovative thinkers said &#8220;Let&#8217;s put it on a tablet! We will be revolutionized!&#8221; Last I checked I wasn&#8217;t a fortuneteller but I don&#8217;t think it is going to work out very well.</p>
<p>Pageviews, catchy headlines, mass content, and social shares generate revenue. Good journalism was not founded on those principles.</p>
<p>It&#8217;s time for a truly out-of-the box business model where quality reporting can once again rise to the top.</p>
<p>Here&#8217;s my idea: make it free and widely available in all digital formats.</p>
<p>Right about now you&#8217;re probably thinking, &#8220;Isn&#8217;t that how it already is?&#8221; Well, yes and no.</p>
<p>I&#8217;m talking free, free. A nice, simply designed layout with zero ads. No space for commenting either. Maybe a couple sharing options sans the counters, who cares how many times it has been sent around?</p>
<p>&#8220;But that&#8217;s not how new media works!&#8221; you scream. And you&#8217;re right, of course. This isn&#8217;t new media. It is quality journalism. The reporter discovers a story, takes time to collect facts, puts their thoughts together in a well written manner for you to read, then you either agree and share, or disagree and shrug it off. In no way do you get to scream at the writer about how stupid they are, post &#8220;First!&#8221; (along with 30 other people), or somehow work in an iPhone v Android fight. You also won&#8217;t get an obnoxious offer for 50% off cupcakes you don&#8217;t need anyway.</p>
<p>&#8220;Well, that sounds fine and dandy,&#8221; you may say, &#8220;but how will it make money?&#8221; This is where it gets interesting.</p>
<p>Businesses all work pretty much in the same manner. If I start making widgets I must make money off those widgets one way or another, typically by selling them or slapping ads on them. That money allows me to hire more people and produce more widgets. I work on improving the widgets so more people want them or find a way for more people to see my widgets. Eventually I may branch out and produce a new type or different line of widget but the revenue process typically stays the same. No matter how much I care about my widget, it has to make money. That is the beauty of capitalism.</p>
<p>Unfortunately, this model doesn&#8217;t really bode well for journalism. Most of the best stories are not read by a majority of people like ones that are link bait may be. It discourages journalist from wanting to enter the field and from doing real reporting.</p>
<p>Well, what if journalism wasn&#8217;t about making money? What if we took the entire business model and tore it apart? What if there was a company that produced widgets for profit and a portion of the money went to fund an independent arm of high quality journalism?</p>
<p>Let me break it down with an example.</p>
<p>Say I own a clothing company. The point of my company is to produce designer jeans that are not only stylish and comfortable but where a chunk of the profit goes towards supporting a good cause. That cause is journalism. I would also independently own a media company with well qualified editors and reporters. They would get paid reasonable salaries and get to do what they dreamed of doing when journalism was just a twinkle in their eye.</p>
<p>Of course, the jeans would have to be sold at a premium to support the extra cash needed. But it may be a cause people could get behind.</p>
<p>The &#8220;publication&#8221; would not be in print and probably would only &#8220;publish&#8221; weekly, monthly, or quarterly. It would be distributed online, on tablets, e-readers, and what ever comes next. All for free. I&#8217;ll be damned if it didn&#8217;t turn out to be some of the best reporting you&#8217;ve ever read.</p>
<p>Of course, this is just an example. The business model doesn&#8217;t even have to be this outrageous. Maybe every huge media firm in the country could create one arm of solid journalism where the goal was not profit whatsoever. They could go right ahead and turn all their other media channels into traffic driving, ad selling, cash cows with posts written in minutes and links you would be a fool not to click. But that one special department got to do what they love and produce great content. No scary revenue monster breathing down their necks.</p>
<p>Sure, this idea isn&#8217;t perfect. &#8220;Independent&#8221; is never independent. The owner will inevitably hire people who align themselves with their thinking. That is where it would be important to have many of these types of reporting outlets, ensuring different viewpoints for different readers.</p>
<p>I may also be missing the economics of journalism and just how much it costs to produce. But I feel if the operations were ran tightly, it could be done.</p>
<p>It sounds a bit wild, a bit crazy. But I think that wild and crazy ideas are what it is going to take to save the legitimacy of a crippled industry.</p>
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		<title>Leaving Rural America in the Dust</title>
		<link>http://kylejbrazil.com/2011/01/27/leaving-rural-america-in-the-dust/</link>
		<comments>http://kylejbrazil.com/2011/01/27/leaving-rural-america-in-the-dust/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 18:08:49 +0000</pubDate>
		<dc:creator>Kyle Brazil</dc:creator>
				<category><![CDATA[UNBOXED]]></category>

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		<description><![CDATA[On Tuesday night, during his State of the Union address, Barack Obama touched on an issue that I think is one of the most critical facing the future of this country. He rightly pointed out that our infrastructure is frail and lagging behind other developed countries. The worst is our access to broadband Internet.&#160; My [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kylejbrazil.com&amp;blog=7062425&amp;post=687&amp;subd=kjbrazil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img">
<div class="wp-caption aligncenter" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:Farm_road%2C_Champaign_County.jpg"><img title="Farm road in Champaign County, Illinois" src="http://upload.wikimedia.org/wikipedia/commons/thumb/f/ff/Farm_road%2C_Champaign_County.jpg/300px-Farm_road%2C_Champaign_County.jpg" alt="Farm road in Champaign County, Illinois" width="300" height="200" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<div>On Tuesday night, during his State of the Union address, Barack Obama touched on an issue that I think is one of the most critical facing the future of this country. He rightly pointed out that our infrastructure is frail and lagging behind other developed countries. The worst is our access to broadband Internet.&nbsp;</p>
<p>My family lives in a small town in the Central Valley of California. There is no such thing as high-speed Internet access there. Many people there still get online through dial-up (I bet you didn’t even know that still existed). Some are fortunate enough to have the low end of the DSL spectrum.</p>
<p>That’s right, the blazing fast connections we’ve come to expect in most large towns and cities is absent where my parents live.</p>
<p>This isn’t an isolated case either. According the <a title="Broadband Access" href="http://www.pewinternet.org/Reports/2010/Home-Broadband-2010.aspx">Pew Research Center</a> only 66% of American adults had access to broadband in 2010, up only three percentage points from 2009.</p>
<p>While you may be thinking, “Boohoo, they can’t stream Netflix in HD. So what?” Well, the issue is much more complex than that and has a far greater economic impact.</p>
<p>In today’s business world things move so quickly that if you blink you will miss them. The barriers to entry for most industries have been dramatically lowered because of high-speed Internet. People often hold meetings via Skype, store documents and financial data in off site servers, and create and visit some of the most dynamic pages on the web. Rural business cannot do any of this. Additionally, they are neglected the ability to sell to a global audience while bigger business continues to power forward.</p>
<p>Education is suffering too. Rural schools do not have the same teaching abilities as ones in more developed areas. Teachers cannot access the troves of data, videos, or interactive web programs that broaden the ways in which their students can learn. MIT even posts a good majority of its <a title="MIT online courses" href="http://ocw.mit.edu/courses/">lectures online</a> for anyone to read or watch for free. Everyone should be able to grab these courses and educate themselves if they like. Slow connections discourage this sort of learning.</p>
<p>Small town hospitals cannot quickly get their hands on medical information or video chat with patients. Doctors are unable to contribute to the growing online industry databases.</p>
<p>President Obama said in his speech, “America is the nation that built the transcontinental railroad, brought electricity to rural communities, and constructed the interstate highway system. The jobs created by these projects didn&#8217;t just come from laying down tracks or pavement. They came from businesses that opened near a town&#8217;s new train station or the new off-ramp.” The same will happen when high-speed Internet reaches every corner of the United States.</p>
<p>We already see a massive population shift toward larger cities. Fast Internet bring business, business brings people, who create more business, and subsequently demand ever faster connections. If infrastructure spending only goes to urban areas then small town America will forever be left in the dark ages.</p>
<p>The only solution is to make sure we are all being treated equal. A person in the middle of Wyoming should be able to access just as much as someone in San Francisco. Look at what <a title="Australia's Broadband Plan" href="http://www.digitalcommunities.com/articles/Australias-National-Broadband-Initiative---.html">Australia</a> is doing. They plan for 90% of the country to be covered in 100 megabit per second Internet by 2015. The other 10% will be reached through satellite technologies. This ambition comes at a price tag of almost $30 billion. Even though we have far more ground to cover America’s most recent investment, part of the stimulus package, was a little over $7 billion.</p>
<p>We must increase this spending. It is time that we take the lead once again. The United States used to pride itself on being the most technically advanced nation. That is no longer true. Our country cannot move forward by leaving people behind. Progress for all means prosperity for all.</p>
</div>
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		<media:content url="http://upload.wikimedia.org/wikipedia/commons/thumb/f/ff/Farm_road%2C_Champaign_County.jpg/300px-Farm_road%2C_Champaign_County.jpg" medium="image">
			<media:title type="html">Farm road in Champaign County, Illinois</media:title>
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		<title>You are a Cyborg. And so am I.</title>
		<link>http://kylejbrazil.com/2011/01/19/cyborg/</link>
		<comments>http://kylejbrazil.com/2011/01/19/cyborg/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 23:03:51 +0000</pubDate>
		<dc:creator>Kyle Brazil</dc:creator>
				<category><![CDATA[UNBOXED]]></category>

		<guid isPermaLink="false">http://kylejbrazil.com/?p=682</guid>
		<description><![CDATA[The above speech, by Amber Case, is exactly what I have been obsessed with for the past year. I have been immersed in studying and trying to figure exactly how technology is changing us as humans. Prior to a few days ago I never knew how to easily sum it up. Now I have a beautiful [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kylejbrazil.com&amp;blog=7062425&amp;post=682&amp;subd=kjbrazil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param> <param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/AmberCase_2010W-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/AmberCase-2010W.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=1050&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=amber_case_we_are_all_cyborgs_now;year=2010;theme=celebrating_tedwomen;theme=evolution_s_genius;event=TEDWomen;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talks/dynamic/AmberCase_2010W-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/AmberCase-2010W.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=1050&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=amber_case_we_are_all_cyborgs_now;year=2010;theme=celebrating_tedwomen;theme=evolution_s_genius;event=TEDWomen;"></embed></object></p>
<p>The above speech, by <a title="Amber Case" href="http://twitter.com/caseorganic">Amber Case</a>, is exactly what I have been obsessed with for the past year. I have been immersed in studying and trying to figure exactly how technology is changing us as humans. Prior to a few days ago I never knew how to easily sum it up. Now I have a beautiful term to describe what I have been focused on: cyborg anthropology.</p>
<p>My study of this topic is exactly what lead to the realignment of this blog. It is also what inspired me to start <a title="Reconnect Day" href="http://www.reconnectday.com">Reconnect Day</a>.</p>
<p>Case&#8217;s <a title="Cyborg Anthropology" href="http://www.cyborganthropology.com">site</a> is quickly becoming a place where I am spending an increasing amount of time. My spirit has been ignited by knowing that I am not the only person out there that is fascinated with this area of research. In fact, she&#8217;s done far more than I could have ever dreamed. I now aspire to add to that and become an active part of the cyborg anthropology community.</p>
<p>Needless to say, I am very excited.</p>
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